Bigger is good. Smarter is better.

When it comes to choosing a law firm, does size really matter?

We at The Self Law Firm don’t really think so. While there may be some that prefer to be represented by a large army of attorneys, we believe that the true advantage lies with the firm that works smarter, leveraging creativity and efficiency to find solutions to its client’s legal problems. It’s that kind of nimbleness that has allowed The Self Law Firm to have success against many larger firms all over the State of Alabama.

A small law firm means receiving personal assistance. It means that when our clients call on the telephone, they know they are going to get to talk to the same attorney every time. Some litigation lasts several months, sometimes years. It’s important that a client feels that they are building a trusting relationship with their attorney. This is often difficult with a large, downtown law firm.

Cost is always a factor when hiring an attorney. While shopping for the cheapest attorney may not be a wise decision, it certainly makes sense for clients to seek value when choosing a law firm. Small yet vastly experienced, The Self Law Firm offers its clients a level of value that we believe to be unmatched.

The Self Law Firm wants to prove to you that our approach to the practice of law is better because it’s smarter.

Meet our attorney – J. Ross Self

Areas of Practice

One law firm for all your legal needs.

Although our focus is in the areas of family law, criminal defense and personal injury, The Self Law Firm has experience in all types of civil litigation, probate practice, commercial and transactional law, document preparation and appellate law. Some of our specific areas of practice include: